Associate Director Product Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

At Verizon, we believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives. By joining our team, you'll play a pivotal role in this mission, delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

The Value Organization: Powering Connections with Purpose

Verizon’s Value brands offer a comprehensive portfolio of no-contract, prepaid wireless solutions, all powered by Verizon's leading nationwide 5G and 4G LTE network.

Designed to fit the varied needs of the value consumer, our diverse brand offerings include:

• Straight Talk: Available exclusively through Walmart, Straight Talk offers reliable value, helping hard-working customers save money and live better.  Benefits include Walmart+ membership and home internet options.

• Total Wireless: Total Wireless is the local neighborhood brand with urban stores across the country.  The brand offers the power of the Verizon network at an outstanding value, with a 5 year price guarantee on select plans. 

• Visible: Available online, Visible is the brand that savvy consumers know to go to for a great value.  Visible believes you shouldn't have to join a family plan to save on wireless, and offers a simple streamlined online-first way to buy a wireless plan. 

• Simple Mobile: Simple Mobile empowers customers to feel at home wherever they are, acting as a neighborhood catalyst through its service. It provides affordable, flexible plans with international calling and operates on Verizon's reliable network. 

• Tracfone: For individuals who see tech as a tool, not a way of life, Tracfone is the reliable, affordable option. For over 25 years, Tracfone has focused on providing high-quality wireless to those overlooked by conventional providers due to affordability or credit history, emphasizing "No Bills, No Contracts, No Surprises". 

• Verizon Prepaid: Leveraging the strong Verizon brand recognition, Verizon Prepaid is ideal for those who want service directly from Verizon without a postpaid commitment or credit checks, offering flexibility and access to the leading 5G and 4G LTE network. 

• Walmart Family Mobile: As another essential tool in busy people's utility belt, Walmart Family Mobile exists to empower heroic parents to stay ahead of their family's every need. It offers affordable, no-contract plans with family discounts and supports programs like Lifeline.

• SafeLink Wireless: SafeLink believes that in today’s digital-first society, connectivity is a new basic need and a right for every person. Without judgment, SafeLink fulfills our obligation to connect the disconnected through government subsidies and the Lifeline program, utilizing Verizon's nationwide network.

What you'll be doing…

As the Associate Director of Product Marketing, you will lead a team wearing multiple hats to support and lead growth for the value brands as follows:

• Supports the brand growth strategy and roadmap that outlines new value propositions, products and promotions.

• Maintenance of big rock and promotional roadmap, aligning all stakeholders to accurate dates and prioritized initiatives to drive business priorities.

• Aligns Verizon Value Organization (VVO) leadership to brand priorities designed for growth. 

• Develops a strong partnership among all VVO functions (Finance, Marketing, Distribution, Legal, Operations, Base, etc.) and continuously communicates key initiatives to drive cohesive cross-functional plans that result in brand growth.

• Provides strategic counsel to guide decision-making within cross-functional strategies that impact that brand.

• Identifies key growth initiatives (Big Rocks) for the year and continuously optimizes to ensure initiatives are current to target segment needs and business priorities. 

• Develops high quality briefs to all necessary stakeholders and is directly responsible for the overall execution and performance of key initiatives.

• Works with cross-functional partners to secure necessary support for key initiatives and closely partner to ensure visibility of plans.

• Directly responsible for ensuring end to end launch of key initiatives are sound and in strategic alignment to overall key objectives.

• Prioritization, content development, and stakeholdering for monthly quarterly business reviews, operational reviews, big rock forums and more.

• Centralized communication hub for seamless information flow across all brands and respective internal teams and cross-functional partners.

• Dedicated to nurturing and developing their respective team.

• Cultivates a positive winning mindset for the brand within the team and partners.

• Shares a contagious passion and excitement for the brand and business that motivates partners to engage.

What we're looking for…

You'll need to have:

• Bachelor's degree or four or more years of work experience.

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in product marketing.

• Experience in leading cross-functional teams.

• Willingness to travel approximately up to 25% of the time.

Even better if you have one or more of the following:

• MBA

• Ten or more years of relevant work experience.

• Understanding of national retail and indirect.

• Experience in telecommunications or CPG.

• Strong project management skills, efficient multi-tasking is vital to success.

• Experience managing and influencing client relationships at the senior executive level. Ability to present and interact with all levels of management.

• Impeccable managerial skills and excellent communication skills and executive presence.

• Presented findings and insights targeted to what that audience cares about (up to the executive level). Ability to influence without direct authority.

• Ability to think strategically and analytically.

• Demonstrated experience in establishing and cultivating cross functional partnerships.

• Exceptional communication and interpersonal skills.

• Ability to work under pressure on multiple projects simultaneously while meeting deadlines.

• Excellent organization and time-management skills.

• Expert in communications - verbal and written.

• An eye for detail and creativity and a passion for high quality output.

• Proficiency in Asana, Google Suite, Gemini and/or AI platforms, and MS Office.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Scheduled Weekly Hours

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.