Associate Director Product Marketing

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

At Verizon, we believe that everyone deserves access to seamless, reliable, and affordable wireless solutions that enhance their day-to-day lives. By joining our team, you'll play a pivotal role in this mission, delivering innovative, customer-focused solutions that open up a world of possibilities. We're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible.

The Value Organization: Powering Connections with Purpose

Verizon’s Value brands offer a comprehensive portfolio of no-contract, prepaid wireless solutions, all powered by Verizon's leading nationwide 5G and 4G LTE network.

Designed to fit the varied needs of the value consumer, our diverse brand offerings include:

• Straight Talk: Available exclusively through Walmart, Straight Talk offers reliable value, helping hard-working customers save money and live better.  Benefits include Walmart+ membership and home internet options.

• Total Wireless: Total Wireless is the local neighborhood brand with urban stores across the country.  The brand offers the power of the Verizon network at an outstanding value, with a 5 year price guarantee on select plans.

• Visible: Available online, Visible is the brand that savvy consumers know to go to for a great value.  Visible believes you shouldn't have to join a family plan to save on wireless, and offers a simple streamlined online-first way to buy a wireless plan.

• Simple Mobile: Simple Mobile empowers customers to feel at home wherever they are, acting as a neighborhood catalyst through its service. It provides affordable, flexible plans with international calling and operates on Verizon's reliable network.

• Tracfone: For individuals who see tech as a tool, not a way of life, Tracfone is the reliable, affordable option. For over 25 years, Tracfone has focused on providing high-quality wireless to those overlooked by conventional providers due to affordability or credit history, emphasizing "No Bills, No Contracts, No Surprises".

• Verizon Prepaid: Leveraging the strong Verizon brand recognition, Verizon Prepaid is ideal for those who want service directly from Verizon without a postpaid commitment or credit checks, offering flexibility and access to the leading 5G and 4G LTE network.

• Walmart Family Mobile: As another essential tool in busy people's utility belt, Walmart Family Mobile exists to empower heroic parents to stay ahead of their family's every need. It offers affordable, no-contract plans with family discounts and supports programs like Lifeline.

• SafeLink Wireless: SafeLink believes that in today’s digital-first society, connectivity is a new basic need and a right for every person. Without judgment, SafeLink fulfills our obligation to connect the disconnected through government subsidies and the Lifeline program, utilizing Verizon's nationwide network.

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

What you’ll be doing...

In this highly visible and integral role, you will be responsible for leading a team of base management brand leads for a portfolio of diverse value brands as well as overseeing responsibility for strategic programs available across the portfolio.  Your goals are to drive service revenue growth for your portfolio of brands.  You will proactively identify cross-brand opportunities and push forward strategic initiatives to unlock incremental benefits.  You will create efficiencies by partnering with other brand leads and leveraging portfolio-level assets such as the Loyalty Program, Perks, Steps, Government Discount Programs, Strategic Network Migrations, and more.  The work your team does under your leadership includes both commercially available service and device offers as well as restricted service and device offers.  You will work strategically with finance, new technology, channel engagement, communications execution teams, and others to develop new processes while keeping the customer at the center of your efforts.
 

You will be responsible for both driving bottom-up data-backed recommendations as well as adapting to top-down requirements from executive leadership.  The primary responsibilities will be focused on key areas of the business, including, but not limited to:

• Leveraging cutting-edge segmentation tools and targeting capabilities to garner insights and trends that will lead to new offer strategies to benefit multiple brands.

• Understanding the parameters of Government Discount Programs well enough to design base management plans and brand support to remain compliant while accomplishing business objectives.

• Usinging a broad industry perspective to interpret competitive information, draw intelligent conclusions, provide assessments at the strategic and tactical level, formulate promo recommendations on proactive and/or reactive actions, and take actions to execute upon approved recommendations.

• Developing annual/quarterly marketing roadmaps and guide strategy/execution of key marketing programs, integrating them with commercial brand and distribution roadmaps, leveraging experience and business knowledge.

• Deciphering performance across a variety of metrics

• Facilitating proposal alignment between Finance and Marketing through business case development.

• Partnering with internal and external stakeholders to develop unique promo campaigns that will differentiate Verizon in the industry while driving growth.

• Driving existing customer transactions through Verizon’s digital channels while helping to build and leverage new channels such as inbound care, IVR, 611611, and others.

• Building presentations to effectively communicate trends, insights, and recommendations to senior leadership.

• Managing complex strategic projects from concept, through execution, and retrospective analysis.

• Providing feedback to partner organizations to build out new base management capabilities and refine existing ones.

What we’re looking for...

You have a strong leadership presence and communicate clearly and effectively with all types of audiences. You’re agile and can think quickly on your feet to solve problems and address issues in the moment. 
 

You’ll need to have:

• Bachelor's degree or six or more years of work experience.

• Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience in strategic marketing planning and financial analysis.

• Willingness to travel approximately up to 25%.

Even better if you have one or more of the following:

• Experience gathering, organizing, and analyzing large amounts of information.

• Experience in presenting ideas and content to a variety of stakeholders at various levels.

• Experience working collaboratively with a variety of stakeholders.

• Experience in the wireless or telecommunications industry.

• Strong research, analytical, and critical thinking skills with the ability to see things not readily apparent to others and to find unique solutions to complex challenges.

• Excellent written and verbal communication skills with the ability to clearly express complex ideas.

• High proficiency with G Suite, Microsoft Excel, and PowerPoint; even better if you also have experience with Think-Cell.

• Demonstrated ability to take initiative, work with minimal supervision, and independently manage concurrent projects to timely completion.

• Demonstrated ability to think strategically and to "see the big picture".

• Strong business acumen and ability to provide strong insights required to build business cases for offer approval.

• Ability to influence executive conversation on perspective or key decisions.

• Spanish language skills is a plus.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Scheduled Weekly Hours

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.