Marketing Activation-Senior Manager

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing...

As a Senior Manager on the Marketing Activation team, you will have ownership of end-to-end marketing plan and outcomes for CMO organization, including: strategic direction, narrative, planning, and process for all MarCom initiatives. Decide final components to deliver against brief in partnership with Consumer Integrated Marketing. Commission creative, PR, media, engagement, CX, VBM and local/field marketing to execute on marketing plan elements, based on strategy. Own brand management including identity, development, and outcomes. Tracking performance and asserting recommendations for marketing plan enhancements to help meet business targets.

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Specifically, in this role, your responsibilities will include:

• Developing and owning the strategic narrative on numerous key initiatives to drive demand for Verizon’s Consumer Home portfolio

• Partnering with CMO peer teams and business unit stakeholders to develop fully-optimized marketing plans and oversee end-to-end programs through project life cycle

• Analyzing the nuances of key audiences/segments, the marketplace and competition within key DMAs and elevate opportunities and risks

• Monitoring and remaining accountable to key KPIs (e.g.,business results, marketing plan component in-market performance, brand health metrics)

• Driving planning cycles and maintain related artifacts and resources

What we’re looking for...

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

You’ll need to have:

• Bachelor’s degree or four or more years of work experience

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training

• Experience analyzing data from a variety of sources to develop a holistic view of the marketplace, competitive factors, risks, and opportunities

• Skill in balancing multiple priorities to meet deadlines in a dynamic environment

• Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders including leadership

• Demonstrated success in the ability to translate market knowledge and strategy into compelling stories and tools

Even better if you have one or more of the following:

• Master’s degree

• Experience working with a priority on digital marketing plans and media, trends and key business drivers

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager in either the Basking Ridge, NJ or 140 West Street, NYC location.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Scheduled Weekly Hours

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.