Senior Manager, Marketing Activation

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you'll be doing...

A Senior Manager opportunity is now available within the Marketing Activation team. This position will be responsible for driving and supporting initiatives across Local Marketing, Priority Segments, and Experiences. This role will focus on both General Market and Latino initiatives, with the latter leveraging in-language and bilingual communications. 

The primary responsibilities associated with this position include...

• Shaping yearly and quarterly strategies and narratives to deliver on key business/marketing objectives.

• Serving as the strategic lead on individual initiatives to drive customer acquisition as well as retention. 

Responsibilities include…

• Partnering with business unit leaders on priority objectives

• Analyzing business and consumer data across markets/segments

• Partnering on research to uncover consumer perceptions, test strategies and optimize messaging

• Crafting insight-led, data-driven briefs, GTM and channel plans

• Providing strategic guidance and feedback to cross-functional teams and agencies

• Collaborating on media plans, tactics and integrations

• Partnering on experiential activations and in-store events

• Developing toolkits to guide tactical executions

• Building campaign learning agendas and post-mortems to drive effectiveness and establish best-practices 

• Stakeholdering plans with peers and leaders

Where you'll be working...

This hybrid role will have a defined work location that includes work from home and assigned office days as set by the manager. 

The preferred locations for this role are the hub locations listed below; candidates in other locations also may be considered: Basking Ridge (NJ), New York(NY)

What we're looking for…

You'll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Strong communication skills - written, verbal and deck-building. 

• Experience developing marketing/campaign/comms strategies and plans. 

• Experience with consumer research, in-market tracking and creative optimization. 

• Experience building cross-functional relationships and influence. 

• Experience presenting to senior leadership.

• Experience managing multiple high-visibility, high-complexity projects simultaneously.

Even better if you have: 

• Fluency in Spanish

• Experience in local and/or multicultural marketing 

Scheduled Weekly Hours

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.