Marketing Optimization Senior Manager

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing:

The Senior Manager of Marketing Optimization will work with campaign teams across Verizon Consumer Group (VCG) to build out quarterly testing plans and to provide support and guidance in building structured, scalable and readable tests to maximize campaign performance. The Senior Manager will also work with the corporate research team for new messaging and creative research that will help drive meaningful insights to support Verizon home and mobile products and services.

Responsibilities include:

• Partnering with campaign managers, research teams, product teams, and external agencies to identify opportunities for campaign optimization through test and research initiatives.

• Supporting campaign managers in setting up valid tests to improve campaign performance through campaign positioning, messaging, offer presentment, targeting, creative, etc.

• Executing agile testing across email, SMS, push notifications, in-app messaging, and direct mail tactics, with a focus on personalization.

• Analyzing test results and producing readouts for campaign managers and partner teams.

• Presenting executive readouts to senior leadership and across Verizon on testing plans and results.

• Maintaining a repository of past test results and research in order to provide insights and support for business and product marketing teams. 

What we’re looking for...

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.

• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.

• Experience using statistical analysis to understand marketing performance.

• Experience building measurable campaign test plans.

• Experience working efficiently and meeting deadlines in a cross-functional, team-based environment.

• Proficiency with Microsoft Office software (Excel, PowerPoint, etc.).

• Comfort with making inferences from data; ability to analyze test results and then derive implications beyond said test.

Even better if you have one or more of the following:

• Qualitative and Quantitative research experience.

• Experience working in or as part of an Agile Marketing organization.

• Experience working in strategic planning or research.

• Experience presenting findings and insights targeted to what that audience cares about (up to the executive level).

• Master’s degree – better if you have an MBA.

​If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Scheduled Weekly Hours

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, stock incentive programs, up to 8 company paid holidays per year and up to 6 personal days per year, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.