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Marketing Management

Digital Real Time Marketing Manager

  • Basking Ridge, New Jersey
  • Alpharetta, Georgia
  • Irving, Texas
  • US: Basking Ridge, New Jersey
  • Alpharetta, Georgia
  • Irving, Texas
  • Irvine, California
  • New York, New York

Job ID: R-1015706

When you join Verizon

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect around the world. We’re a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together—lifting up our communities and striving to make an impact to move the world forward. If you’re fueled by purpose, and powered by persistence, explore a career with us. Here, you’ll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you’ll be doing…

As the Real Time Marketing (RTM) Site Lead, you will be a critical member of the Agile RTM team, which is responsible for driving segment growth and marketing innovation by delivering relevant and timely testing of content and experiences, orchestrated across all digital channels and along the entire customer journey. This testing strategy should result in scalable learnings and improvements that will drive growth, increase revenue, reduce support costs, and improve the digital experience for customers. The ideal candidate is someone who's passionate about exploring emerging digital marketing trends and capabilities, and translating them into incremental improvements of the customer experience attained through experimentation and multivariate testing. They also excel in a fast-paced and highly matrixed environment, and flourish when success is achieved through relationship building and influence. The RTM Site Lead responsibilities include:

  • Acting as the Subject Matter Expert for the digital channel within the RTM Pod

  • Providing input on test scope and feasibility based on an understanding of the digital CX, site functionality and the applicable testing platform(s)

  • Identifying and scoping new testing concepts and opportunities within the digital channel

  • Driving cross functional collaboration through the testing process from ideation through creative development, site deployment, results reporting and executive readouts

  • Ensuring tight linkage across digital page and funnel owners to coordinate testing with site enhancements and maintain alignment with the broader digital strategy

  • Working closely with the Pod members, test platform developers and GTS to execute sprints and ensure deadlines and milestones are achieved for any digital channel impacts

  • Leveraging and contributing to best practices within the Agile Real Time Marketing program

  • Seeking connections with other Pod leads, and actively influence scaling and MarTech prioritization

  • Champion the “Challenger Mentality” of RTM: Think boldly to challenge the status quo, and take calculated risks grounded in data and insights

What we're looking for...

You are an action oriented, results driven professional with a history of achievement operating & thriving in a fast paced environment.

You’ll need to have:

  • Bachelor’s degree or four or more years of work experience

  • Six years or more of relevant work experience

  • Six or more years of experience in Digital CX, digital marketing, or digital product management either in a business, agency, or consulting organization

  • Experience in creating and executing effective programs to grow sales, traffic, and/or engagement

  • Highly organized personality that thrives in a fast-paced, multi stakeholder environment and can manage multiple priorities

Even better if you have one or more of the following:

  • An MBA or relevant advanced degree

  • Experience in digital optimization and multivariate testing with a goal of maximizing conversion rate, orders, or other positive business outcome

  • Experience using digital targeting and testing systems (Adobe Target, etc.) and technologies highly desired

  • Experience in working with digital project management tools (Smart Sheets, JIRA, Adobe Workfront, etc.)

  • Familiarity with the key enablers of the digital channel including web analytics, personalization strategy, demand generation and capture tactics, etc.  

  • Experience operating in an Agile environment

  • Strong data analytics and quantitative skills in financial and assessment of monetization models

  • Strong oral and written communication skills and comfort presenting to all levels of an organization

  • Ability to identify digital trends and best practices across industries and apply those concepts

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours


Equal Employment Opportunity 

We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Nevada, New York, Rhode Island or Washington work location, the compensation range for this position is between $105,000.00 and $213,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

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